Eltador — Diagnose the leak between interest and revenue
For B2B SaaS

Something’s leaking between interest and revenue.

We find where it’s leaking, then fix the GTM, onboarding, and messaging behind it in five weeks.

Diagnose My Funnel See How It Works
01//The Problem

Your users say they love it. Your numbers disagree.

They sign up or book a call, start the trial, and tell the team it looks useful. Then something shifts, and they quietly decide this can wait.

Activation goes soft, retention gets fragile, and the real cause stays buried under a quarter of runway and surface changes.

We find where the value stopped becoming obvious.

Explore The Gap
What You See
Surface level
  • Traffic
  • Trial signups
  • Conversion rates
  • Drop-off points
  • Retention curves
What We Uncover
Hidden Layer
  • ICP mismatch
  • Expectation gaps
  • Delayed time to value
  • Trust breakdowns
  • Broken GTM handoffs
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02//Our Method

Customers do not always know what changed their mind.

Traditional surveys show how people describe their decisions. Product and funnel data show us what they did.

We use both, along with customer research and implicit testing, to understand the difference between the explanation and the behavior.

See Full Methodology
IAT

What goes unsaid often decides the sale.

Implicit Association Testing captures the automatic associations people make with your product, concept, and brand before conscious reasoning kicks in. We triangulate those findings with traditional market research and product data to see whether the offer you intend is the one the market actually receives.

03//The Process

4–5 weeks to uncover what’s really holding you back.

Week 1

Build the Case

We map the business, the market, and the funnel. The team’s theories become testable hypotheses, grounded in data we’ve already verified.

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Week 2

Evidence Review

We audit the evidence across every touchpoint — what the analytics show, what sales hears, what the product does, what customers actually say. Then we design and run the IAT against the highest-priority hypotheses.

Week 3

Root Cause Diagnosis

We synthesize the evidence, test the contradictions, and separate causes from symptoms. We bring every piece of evidence together and narrow it down to all possible, defensible root causes.

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Week 4–5

Strategy & Delivery

New messaging, onboarding, product experience, and GTM strategy, built from the evidence. The wider changes are prioritized by impact, effort, and dependency, with clear owners, measures, and an implementation order.

04//What You Get

Actionable outputs. Measurable impact.

Churn Diagnosis

The specific reasons people churn. Named, not guessed.

Friction Map

Every friction point in the journey, mapped to where it happens.

Positioning Fix

Positioning rewritten around what buyers actually believe.

Messaging System

Messaging built from the words your buyers already use.

GTM Recommendations

The plan that gets the fixes into product, marketing, and sales.

05//The Guarantee

We identify 1–3 evidence-backed drivers behind your conversion, activation, retention, or revenue problem.

You get the rewrites the diagnosis calls for, plus a practical plan for everything else. If we can’t deliver both, we return 70% of the fee.

Start Your Diagnosis
06//Get Started

Find out what your numbers aren’t telling you.

Fill in the form now, or email us directly at .

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