~ 90 %

of startups fail.

We help the rest join the 10% — using neuromarketing to validate ideas, achieve product-market fit, and de-risk growth.

Source: CB Insights — “The Top 12 Reasons Startups Fail,” 2021.

Many startups fail because they build something no one truly wants.

That’s why our process starts by unlocking hidden preferences,
not just tracking clicks.

Step 1: Decode the Decision

95% of purchase decisions are made subconsciously. We combine traditional + neuromarketing research to uncover what customers believe before they can explain it.

Step 2: Seize the Strategy

We analyze and translate traditional and subconscious data into strategy — built to move people and markets.

The How

Strategy without subconscious layer is expensive guesswork.

Pre-seed

Seed

Tap Pre-seed or Seed to see details.

Idea validation +

• Validate your startup idea subconsciously using Implicit Association Testing, separating resonance from polite feedback

Measure subconscious reactions to your concept to identify how users truly feel before they can rationalize it.

• Identify which version of your idea resonates best with your target audience

Compare multiple options using Implicit Association Testing to find the concept that carries the strongest pull.

Product validation +

• Test how users really feel about your product (if MVP or prototype exists) using Implicit Association Testing

Identify vital needs, hidden expectations, and product direction (such as feature prioritization) through early-stage validation.

• Define your value proposition using subconscious cues, not guesswork

Isolate the core value customers deeply identify with, not what they self-report.

Know the Playing Field +

• Conduct early-stage validation of problem, audience, and demand through customer insights and feasibility signals

Find out who is most affected by the problem and whether it’s worth solving.

• Analyze market size, category dynamics, competitive landscape, and emerging trends

Determine where the opportunity is most viable and where competitors lack coverage or focus.

• Synthesize findings into a concise executive summary that reveals fit, timing, and differentiation potential

Outline how the concept aligns with current market conditions and where it stands apart.

Craft the Pull +

• Crystallize your concept, audience, and positioning from day one

Refine your problem definition, audience segments, and main offering based on combined market data and neuromarketing insights.

• Consolidate your mission, values, and vision into a single, believable frame

Craft a simple, consistent story that reflects what you’re building, why it matters and why you are the one to do it. Emphasize your strengths and your unfair advantage.

• Increase conversion with subconsciously tested narrative tailored to trigger instinctive trust and action

A messaging framework (brand promise, simple website copy, elevator pitch, proof points) that resonates with what users actually feel.

Look Fundable, Fast +

• Build a lean, flexible brand that signals credibility without overspending

Get a starter visual identity (logo, color palette, font system) and naming options that reflect a real, investable brand.

• Switch from “unclear deck” to “fundable story investors remember”

Create a compelling pitch deck and one-pager with strategic messaging, optimised positioning, and investor-savvy language.

• Establish brand personality and founder-ready talking points

Document the tone of voice and narrative tools you’ll use across decks, meetings, and public interactions.

Nail the Fit +

• Assess timing, demand, and category readiness to make sure the market is primed for your offering.

Use market sizing, competitor mapping, and feasibility analysis to ensure you’re not building a good product at the wrong moment.

• Understand which customer segments are most ready for your solution

Analyze audience behavior and readiness to focus your efforts where belief and demand already exist.

• Pinpoint where you stand in your industry’s ecosystem and where you can lead with distinction

Secure the positioning and capture the demand that others have overlooked, claiming your unique position in the minds of customers.

Gauge Subconscious Certainty +

• Spot false positives and find what users actually love about your product(s) using Implicit Association Testing

Measure unconscious reactions that reveal desire, trust, or hesitation at the gut level.

• Redefine your value proposition using subconscious cues, not guesswork

Isolate the core value customers deeply identify with, not what they self-report.

• Expose the emotional blockers that keep users from believing, adopting, or sharing your product(s)

Pin down subtle friction, confusion, skepticism, doubt and resolve it before it gets amplified.

• Benchmark your emotional traction against competitors in your industry

Surface instinctive reactions before opinions form towards your startup brand.

Own the Story +

• Finalize the core audience and problem, grounded in both market analysis and subconscious associations

Bridge emotional stance and market logic to refine both personas and positioning.

• Translate evolving product into messaging that mirrors your users‘ unique experience

Shift focus to how your product empowers users by making outcomes feel within reach.

• Build a strategic story that blends your positioning, promise, and edge

Define your market, audience, and “why now” with a narrative that feels “just right” to customers and investors alike.

• Make your pitch, homepage, and brand voice speak the same, credible language

Turn your future vision into something people can believe in and build instant trust at every touchpoint.

Build to Scale +

• Transform your visual identity to look credible, without losing startup edge

Design a lean visual system consisting of logo, colors and templates that grows with your team.

• Create light brand guidelines for consistency across channels

Establish core elements that build recognition and keep you on track as new teams get involved.

• Channel a brand voice that scales with team, content, and GTM

Document your tone of voice and communication style so others can scale your brand without diluting its essence.

• Content that captures quiet desire and nudges users forward

Craft conversion-focused copy across your website and email flows that guides decisions through subconscious resonance, not persuasion tricks.

Backed by Science

Grounded in legitimate research, our approach leverages the Implicit Association Test (IAT)—a neuromarketing tool featured in peer-reviewed studies—to measure real emotional responses before users can fake what they think.

“Fazio has shown that correlations between attitudes and behavior are much higher among people with fast reaction time (high certainty) when expressing their opinions, which means highly accessible attitudes have a stronger influence on consumer behavior.”

— Matukin & Ohme, Ethics and Neuromarketing, Springer 2017

“A meta-analytic combination of studies showed that the use of IAT measures increased the prediction of consumer behavior relative to explicit attitude measures alone.”

— Maison, Greenwald & Bruin, The Implicit Association Test as a Measure of Consumer Attitudes, 2001

Years of Branding & Marketing Expertise

PhDs in Marketing & Behavioral Science

About Us

ELTADOR is a forward-thinking agency dedicated to building startups that resonate, differentiate, and scale.

To deepen that impact, we use cutting-edge neuromarketing tools to help you connect with your audience on a more intuitive level. Our team is a curated group of specialists with deep expertise in early-stage strategy, brand identity, narrative systems, and behavioral science.

Our Mission

To give startups an unfair advantage by turning ideas into proof, product-market fit, and traction before the runway runs out.

Our Vision

To lead a new era of startup growth — where subconscious truth meets strategic thinking.

Our Values

We deliver research, insights, and strategy that are honest, ethical, transparent, and respectful of both founders and participants, using unbiased data to challenge assumptions without ever manipulating human judgment.

We’re picky on purpose.

To deliver our best work, we only accept 3 clients a month.

Get in touch before your competitors do.

Let’s Talk